Raised in Choctaw, Oklahoma, Sierra Crider moved to Nashville to attend Belmont University in 2014. While completing her studies, Sierra interned for several companies including Big Loud, Big Machine Label Group, and the Country Music Hall of Fame and Museum. Upon graduation in 2016, she began her career working at Big Loud for the management and label divisions. Sierra now works with SNG Music as their Licensing, Administration, and Marketing Associate. Coming from a musical background, Sierra is passionate about great songs and country music.